A COMPARISON OF USABILITY TESTING METHODS FOR AN E-COMMERCE WEBSITE: A CASE STUDY ON A MALAYSIA ONLINE GIFT SHOP

Customer‟s perceived trust towards an e-commerce website is crucial for the success of online business. Effective design of web interfaces increases perceived trust of customers. Given many associated usability issues when performing tasks on a website, it is important for technopreneurs embarking o...

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Bibliographic Details
Main Author: Lai, Fong Woon
Format: Conference or Workshop Item
Published: 2013
Online Access:http://eprints.utp.edu.my/11580/1/E-commerce%20Usability%2031%20Jan%202013.pdf
http://eprints.utp.edu.my/11580/
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