Identifying tourists as stakeholders in destination marketing cooperation: a case study in China
Recent studies began to notice the significance of taking tourists into destination stakeholders, because the essence of destination is the primary place for tourist consumption. With empirical experience from a case study in Jing-Jin-Ji region, China, this paper classifies tourists' stakeholde...
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Main Authors: | Hu, Yexinghan, Md. Salleh, Nor Zafir |
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Format: | Article |
Published: |
Ascociacion Internacional de Economia Aplicada
2021
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/95212/ http://dx.doi.org/10.25115/eea.v39i10.5340 |
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