Cover Image

Resources Confirmation for Tourism Destinations Marketing Efforts Using PLS-MGA: The Moderating Impact of Semirural and Rural Tourism Destination

This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destinations (semirural and rural) and is incorporated into t...

Full description

Saved in:
Bibliographic Details
Main Authors: Chee, Hua Chin, Lo, May Chiun, Zaidi, Razak, Pooria, Pasbakhsh, Abang Azlan, Mohamad
Format: Article
Language:English
Published: MDPI 2020
Subjects:
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/31620/1/Resources%20Confirmation%20for%20Tourism%20DestinationsMarketing%20Efforts%20Using%20PLS-MGA%20The%20ModeratingImpact%20of%20Semirural%20and%20Rural%20Tourism%20Destination.pdf
http://ir.unimas.my/id/eprint/31620/
http://www.mdpi.com/journal/sustainability
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://ir.unimas.my/id/eprint/31620/1/Resources%20Confirmation%20for%20Tourism%20DestinationsMarketing%20Efforts%20Using%20PLS-MGA%20The%20ModeratingImpact%20of%20Semirural%20and%20Rural%20Tourism%20Destination.pdf
http://ir.unimas.my/id/eprint/31620/
http://www.mdpi.com/journal/sustainability

Similar Items