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Identifying tourists as stakeholders in destination marketing cooperation: a case study in China

Recent studies began to notice the significance of taking tourists into destination stakeholders, because the essence of destination is the primary place for tourist consumption. With empirical experience from a case study in Jing-Jin-Ji region, China, this paper classifies tourists' stakeholde...

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Main Authors: Hu, Yexinghan, Md. Salleh, Nor Zafir
Format: Article
Published: Ascociacion Internacional de Economia Aplicada 2021
Subjects:
HB Economic Theory
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/95212/
http://dx.doi.org/10.25115/eea.v39i10.5340
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id my.utm.95212
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spelling my.utm.952122022-04-29T22:32:55Z http://eprints.utm.my/id/eprint/95212/ Identifying tourists as stakeholders in destination marketing cooperation: a case study in China Hu, Yexinghan Md. Salleh, Nor Zafir HB Economic Theory HF Commerce Recent studies began to notice the significance of taking tourists into destination stakeholders, because the essence of destination is the primary place for tourist consumption. With empirical experience from a case study in Jing-Jin-Ji region, China, this paper classifies tourists' stakeholder type as Dominant Stakeholders in destination marketing cooperation within Mitchell's salience theory' typology according to their salience attributes of legitimacy and urgency. Then, to explore factors influencing the success of cooperation from tourist stakeholder's perspective, this paper analyzes tourist flow changes responding to the progress of destination marketing cooperation, and further understands these factors with the support of interviews with tourist's group and other critical stakeholders. Finally, three major factors are found including the priority of tourism industry to destination governments, the priority of tourism cooperation to destination marketing organizations, and involvement of tourism enterprises in cooperation. Ascociacion Internacional de Economia Aplicada 2021-10 Article PeerReviewed Hu, Yexinghan and Md. Salleh, Nor Zafir (2021) Identifying tourists as stakeholders in destination marketing cooperation: a case study in China. Estudios de Economia Aplicada, 39 (10). ISSN 1133-3197 http://dx.doi.org/10.25115/eea.v39i10.5340 DOI:10.25115/eea.v39i10.5340
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HB Economic Theory
HF Commerce
spellingShingle HB Economic Theory
HF Commerce
Hu, Yexinghan
Md. Salleh, Nor Zafir
Identifying tourists as stakeholders in destination marketing cooperation: a case study in China
description Recent studies began to notice the significance of taking tourists into destination stakeholders, because the essence of destination is the primary place for tourist consumption. With empirical experience from a case study in Jing-Jin-Ji region, China, this paper classifies tourists' stakeholder type as Dominant Stakeholders in destination marketing cooperation within Mitchell's salience theory' typology according to their salience attributes of legitimacy and urgency. Then, to explore factors influencing the success of cooperation from tourist stakeholder's perspective, this paper analyzes tourist flow changes responding to the progress of destination marketing cooperation, and further understands these factors with the support of interviews with tourist's group and other critical stakeholders. Finally, three major factors are found including the priority of tourism industry to destination governments, the priority of tourism cooperation to destination marketing organizations, and involvement of tourism enterprises in cooperation.
format Article
author Hu, Yexinghan
Md. Salleh, Nor Zafir
author_facet Hu, Yexinghan
Md. Salleh, Nor Zafir
author_sort Hu, Yexinghan
title Identifying tourists as stakeholders in destination marketing cooperation: a case study in China
title_short Identifying tourists as stakeholders in destination marketing cooperation: a case study in China
title_full Identifying tourists as stakeholders in destination marketing cooperation: a case study in China
title_fullStr Identifying tourists as stakeholders in destination marketing cooperation: a case study in China
title_full_unstemmed Identifying tourists as stakeholders in destination marketing cooperation: a case study in China
title_sort identifying tourists as stakeholders in destination marketing cooperation: a case study in china
publisher Ascociacion Internacional de Economia Aplicada
publishDate 2021
url http://eprints.utm.my/id/eprint/95212/
http://dx.doi.org/10.25115/eea.v39i10.5340
_version_ 1732945445660917760
score 13.211869

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