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What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides

This study examines the moderating roles of demographic divides, such as gender, income, and education, on factors influencing mobile payment adoption among urbanites in Malaysia. An online survey questionnaire was used for data collection, which yielded 428 responses. PLS-SEM was employed to assess...

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书目详细资料
Main Authors:	Ong, Choon Hee, Koo, Nyuk Ying, Tan, Owee Kowang, Lim, Lee Ping
格式:	Article
语言:	English
出版:	Universiti Putra Malaysia 2020
主题:	HB Economic Theory
在线阅读:	http://eprints.utm.my/id/eprint/91760/1/OngChoonHee2020_WhatInfluencesUrbanitesMobilePaymentAdoption.pdf http://eprints.utm.my/id/eprint/91760/ http://dx.doi.org/10.47836/PJSSH.28.4.42
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