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What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides

This study examines the moderating roles of demographic divides, such as gender, income, and education, on factors influencing mobile payment adoption among urbanites in Malaysia. An online survey questionnaire was used for data collection, which yielded 428 responses. PLS-SEM was employed to assess...

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Main Authors: Ong, Choon Hee, Koo, Nyuk Ying, Tan, Owee Kowang, Lim, Lee Ping
Format: Article
Language:English
Published: Universiti Putra Malaysia 2020
Subjects:
HB Economic Theory
Online Access:http://eprints.utm.my/id/eprint/91760/1/OngChoonHee2020_WhatInfluencesUrbanitesMobilePaymentAdoption.pdf
http://eprints.utm.my/id/eprint/91760/
http://dx.doi.org/10.47836/PJSSH.28.4.42
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spelling my.utm.917602021-07-28T08:42:39Z http://eprints.utm.my/id/eprint/91760/ What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides Ong, Choon Hee Koo, Nyuk Ying Tan, Owee Kowang Lim, Lee Ping HB Economic Theory This study examines the moderating roles of demographic divides, such as gender, income, and education, on factors influencing mobile payment adoption among urbanites in Malaysia. An online survey questionnaire was used for data collection, which yielded 428 responses. PLS-SEM was employed to assess validity, reliability, hypothesis testing, and PLS-MGA of the study constructs. The findings of this paper revealed that perceived security, perceived ease of use, perceived usefulness, and trust were significantly related to mobile payment adoption. Gender, income, and education were found to moderate the results. This research provides important information to service providers, banking institutions, and the government to understand factors influencing mobile payment adoption and consider demographic characteristics of gender, income, and education in mobile payment adoption. This study explains the moderating effects of demographic divides on mobile payment adoption among urbanites that are rarely addressed in Malaysia. Universiti Putra Malaysia 2020-12 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/91760/1/OngChoonHee2020_WhatInfluencesUrbanitesMobilePaymentAdoption.pdf Ong, Choon Hee and Koo, Nyuk Ying and Tan, Owee Kowang and Lim, Lee Ping (2020) What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides. Pertanika Journal of Social Sciences and Humanities, 28 (4). pp. 3253-3276. ISSN 0128-7702 http://dx.doi.org/10.47836/PJSSH.28.4.42
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HB Economic Theory
spellingShingle HB Economic Theory
Ong, Choon Hee
Koo, Nyuk Ying
Tan, Owee Kowang
Lim, Lee Ping
What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides
description This study examines the moderating roles of demographic divides, such as gender, income, and education, on factors influencing mobile payment adoption among urbanites in Malaysia. An online survey questionnaire was used for data collection, which yielded 428 responses. PLS-SEM was employed to assess validity, reliability, hypothesis testing, and PLS-MGA of the study constructs. The findings of this paper revealed that perceived security, perceived ease of use, perceived usefulness, and trust were significantly related to mobile payment adoption. Gender, income, and education were found to moderate the results. This research provides important information to service providers, banking institutions, and the government to understand factors influencing mobile payment adoption and consider demographic characteristics of gender, income, and education in mobile payment adoption. This study explains the moderating effects of demographic divides on mobile payment adoption among urbanites that are rarely addressed in Malaysia.
format Article
author Ong, Choon Hee
Koo, Nyuk Ying
Tan, Owee Kowang
Lim, Lee Ping
author_facet Ong, Choon Hee
Koo, Nyuk Ying
Tan, Owee Kowang
Lim, Lee Ping
author_sort Ong, Choon Hee
title What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides
title_short What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides
title_full What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides
title_fullStr What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides
title_full_unstemmed What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides
title_sort what influences urbanites’ mobile payment adoption? the moderating roles of demographic divides
publisher Universiti Putra Malaysia
publishDate 2020
url http://eprints.utm.my/id/eprint/91760/1/OngChoonHee2020_WhatInfluencesUrbanitesMobilePaymentAdoption.pdf
http://eprints.utm.my/id/eprint/91760/
http://dx.doi.org/10.47836/PJSSH.28.4.42
_version_ 1706956990302912512
score 13.211869

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