What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides
This study examines the moderating roles of demographic divides, such as gender, income, and education, on factors influencing mobile payment adoption among urbanites in Malaysia. An online survey questionnaire was used for data collection, which yielded 428 responses. PLS-SEM was employed to assess...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/91760/1/OngChoonHee2020_WhatInfluencesUrbanitesMobilePaymentAdoption.pdf http://eprints.utm.my/id/eprint/91760/ http://dx.doi.org/10.47836/PJSSH.28.4.42 |
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