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What influences urbanites’ mobile payment adoption? The moderating roles of demographic divides

This study examines the moderating roles of demographic divides, such as gender, income, and education, on factors influencing mobile payment adoption among urbanites in Malaysia. An online survey questionnaire was used for data collection, which yielded 428 responses. PLS-SEM was employed to assess...

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Main Authors:	Ong, Choon Hee, Koo, Nyuk Ying, Tan, Owee Kowang, Lim, Lee Ping
格式:	Article
語言:	English
出版:	Universiti Putra Malaysia 2020
主題:	HB Economic Theory
在線閱讀:	http://eprints.utm.my/id/eprint/91760/1/OngChoonHee2020_WhatInfluencesUrbanitesMobilePaymentAdoption.pdf http://eprints.utm.my/id/eprint/91760/ http://dx.doi.org/10.47836/PJSSH.28.4.42
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