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Development and validation of the green customer citizenship behaviour measurement

This study developed and validated the green customer citizenship behaviour (GCCB) measurement to measure consumers' ecological concerns and their willingness to adopt and support green customer behaviour. The measurement was designed and developed through a four-stage process. An exploratory f...

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书目详细资料
Main Authors:	Alsaggaf, H., Ahmad, F. S., Quoquab, F., Mohammad, J.
格式:	Article
出版:	Inderscience Publishers 2019
主题:	HF Commerce
在线阅读:	http://eprints.utm.my/id/eprint/90721/ http://dx.doi.org/10.1504/IJEWE.2019.107166
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