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Development and validation of the green customer citizenship behaviour measurement

This study developed and validated the green customer citizenship behaviour (GCCB) measurement to measure consumers' ecological concerns and their willingness to adopt and support green customer behaviour. The measurement was designed and developed through a four-stage process. An exploratory f...

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書目詳細資料
Main Authors:	Alsaggaf, H., Ahmad, F. S., Quoquab, F., Mohammad, J.
格式:	Article
出版:	Inderscience Publishers 2019
主題:	HF Commerce
在線閱讀:	http://eprints.utm.my/id/eprint/90721/ http://dx.doi.org/10.1504/IJEWE.2019.107166
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