The mediating role of new ecological paradigm between value orientations and pro-environmental personal norm in the agricultural context
Purpose – Environmental awareness became a crucial agenda for both academicians and practitioners. Effect of the individual’s value, belief and norm on their environmentally significant behaviour is vital on subsequent purchase decision of the consumers. Considering this, the purpose of this paper i...
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| Main Authors: | , , , |
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| Format: | Article |
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Emerald Group Publishing Ltd.
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/72629/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962141605&doi=10.1108%2fAPJML-09-2015-0138&partnerID=40&md5=f8ba89dc57f1ed677e183082ccd6abbb |
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