The relationship between marketing mix and consumer preference in supplement product usage
Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysi...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
Serials Publications
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/76359/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040693363&partnerID=40&md5=a547feb5d5e3d89e6945f6827d6fb991 |
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