Staff View: The relationship between marketing mix and consumer preference in supplement product usage

The relationship between marketing mix and consumer preference in supplement product usage

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysi...

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Main Authors:	Sulaiman, Y., Masri, M., Yusr, M. M., Ismail, M. Y. S., Mustafa, S. A., Salim, N.
Format:	Article
Published:	Serials Publications 2017
Subjects:	L Education (General)
Online Access:	http://eprints.utm.my/id/eprint/76359/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040693363&partnerID=40&md5=a547feb5d5e3d89e6945f6827d6fb991
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id	my.utm.76359
record_format	eprints
spelling	my.utm.763592018-06-29T22:03:54Z http://eprints.utm.my/id/eprint/76359/ The relationship between marketing mix and consumer preference in supplement product usage Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N. L Education (General) Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia are experiencing a slow reduction of 5% in 2015 compared to 2014 by 6%. This strong growth has led to questions about the true potential of marketing to further improve the reliability of the product on the consumer preferences of supplements among university students. Serials Publications 2017 Article PeerReviewed Sulaiman, Y. and Masri, M. and Yusr, M. M. and Ismail, M. Y. S. and Mustafa, S. A. and Salim, N. (2017) The relationship between marketing mix and consumer preference in supplement product usage. International Journal of Economic Research, 14 (19). pp. 381-393. ISSN 0972-9380 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040693363&partnerID=40&md5=a547feb5d5e3d89e6945f6827d6fb991
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	L Education (General)
spellingShingle	L Education (General) Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N. The relationship between marketing mix and consumer preference in supplement product usage
description	Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia are experiencing a slow reduction of 5% in 2015 compared to 2014 by 6%. This strong growth has led to questions about the true potential of marketing to further improve the reliability of the product on the consumer preferences of supplements among university students.
format	Article
author	Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N.
author_facet	Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N.
author_sort	Sulaiman, Y.
title	The relationship between marketing mix and consumer preference in supplement product usage
title_short	The relationship between marketing mix and consumer preference in supplement product usage
title_full	The relationship between marketing mix and consumer preference in supplement product usage
title_fullStr	The relationship between marketing mix and consumer preference in supplement product usage
title_full_unstemmed	The relationship between marketing mix and consumer preference in supplement product usage
title_sort	relationship between marketing mix and consumer preference in supplement product usage
publisher	Serials Publications
publishDate	2017
url	http://eprints.utm.my/id/eprint/76359/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040693363&partnerID=40&md5=a547feb5d5e3d89e6945f6827d6fb991
_version_	1643657288393687040
score	13.211869

The relationship between marketing mix and consumer preference in supplement product usage

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