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Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market

Purpose: Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to...

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Main Authors: Quoquab, F., Pahlevan, S., Mohammad, J., Thurasamy, R.
Format: Article
Published: Emerald Group Publishing Ltd. 2017
Subjects:
HF Commerce
Online Access:http://eprints.utm.my/id/eprint/75410/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029351675&doi=10.1108%2fAPJML-09-2016-0169&partnerID=40&md5=883f494178cd403daaf50e6e847a95fb
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spelling my.utm.754102018-03-22T11:07:44Z http://eprints.utm.my/id/eprint/75410/ Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market Quoquab, F. Pahlevan, S. Mohammad, J. Thurasamy, R. HF Commerce Purpose: Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market. Design/methodology/approach: A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data. Findings: The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products. Practical implications: It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Originality/value: This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context. Emerald Group Publishing Ltd. 2017 Article PeerReviewed Quoquab, F. and Pahlevan, S. and Mohammad, J. and Thurasamy, R. (2017) Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market. Asia Pacific Journal of Marketing and Logistics, 29 (4). pp. 837-853. ISSN 1355-5855 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029351675&doi=10.1108%2fAPJML-09-2016-0169&partnerID=40&md5=883f494178cd403daaf50e6e847a95fb
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HF Commerce
spellingShingle HF Commerce
Quoquab, F.
Pahlevan, S.
Mohammad, J.
Thurasamy, R.
Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
description Purpose: Most of the past studies have considered social and personal factors in relation to counterfeit product purchase intention. However, there is a dearth of research that linked ethical aspects with such kind of product purchase intention. Considering this gap, the purpose of this paper is to investigate the direct as well as indirect effect of ethical aspects on the attitude of consumers’ counterfeit product purchase in the Malaysian market. Design/methodology/approach: A total of 737 questionnaires were distributed in China Town, Low Yat Plaza, as well as a few “pasar malam” (night markets), which yielded 400 completed usable responses. Partial Least Square Smart PLS software and SPSS were utilised in order to analyse the data. Findings: The results revealed that the ethical aspect in term of religiosity, ethical concern, and perception of lawfulness directly and indirectly affect consumers’ behavioural intention to purchase counterfeit products. Practical implications: It is expected that the study findings will enhance the understanding of marketers as well as policymakers about consumers’ purchase intention of such fake products. Eventually, it will help them to come up with better marketing strategies to purchase counterfeit products and to encourage them to purchase the original product. Originality/value: This is relatively a pioneer study that examines the effect of ethical aspects of consumers in term of their religiosity, ethical concern, and perception of lawfulness on their attitude towards buying counterfeit products. Additionally, this study examines the mediating role of consumer attitude to purchase counterfeit product between ethical aspects and behavioural intention, which is comparatively new to the existing body of knowledge. Last, but not the least, this research has examined these relationships in a new research context i.e., Malaysian market, which can advance the knowledge about consumer behaviour in the East Asian context.
format Article
author Quoquab, F.
Pahlevan, S.
Mohammad, J.
Thurasamy, R.
author_facet Quoquab, F.
Pahlevan, S.
Mohammad, J.
Thurasamy, R.
author_sort Quoquab, F.
title Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
title_short Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
title_full Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
title_fullStr Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
title_full_unstemmed Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market
title_sort factors affecting consumers’ intention to purchase counterfeit product: empirical study in the malaysian market
publisher Emerald Group Publishing Ltd.
publishDate 2017
url http://eprints.utm.my/id/eprint/75410/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029351675&doi=10.1108%2fAPJML-09-2016-0169&partnerID=40&md5=883f494178cd403daaf50e6e847a95fb
_version_ 1643657056136200192
score 13.211869

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