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Product's country of origin: method and approaches

Starting with our formative years and throughout our lives, we form images of countries around the world through education, friends, products and other experiences. These images of the country of origin and factors such as brand, warranty and price influence the way we thi...

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Main Authors: Yassin, Ammar, Baharun, Rohaizat
Format: Book Section
Language:English
Published: Penerbit UTM Press 2009
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/14562/1/RohaizatBaharun2009_Product%27sCountryofOriginMethodandApproaches.pdf
http://eprints.utm.my/id/eprint/14562/
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spelling my.utm.145622017-08-13T01:21:58Z http://eprints.utm.my/id/eprint/14562/ Product's country of origin: method and approaches Yassin, Ammar Baharun, Rohaizat HD28 Management. Industrial Management Starting with our formative years and throughout our lives, we form images of countries around the world through education, friends, products and other experiences. These images of the country of origin and factors such as brand, warranty and price influence the way we think and act during product evaluation (Papadopoulos, 1993). As a reflection of the emerging importance of the country of origin phenomena, a stream of theoretical and empirical research has provided a wealth of knowledge on the direct use of COO effect, or the so-called “made-in” label. This paper discussed the literature review of product’s country of origin effects. Penerbit UTM Press 2009 Book Section PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/14562/1/RohaizatBaharun2009_Product%27sCountryofOriginMethodandApproaches.pdf Yassin, Ammar and Baharun, Rohaizat (2009) Product's country of origin: method and approaches. In: The Essentials of Marketing Principles. Penerbit UTM Press, Skudai, Johor, pp. 109-136. ISBN 978-983-52-0718-1
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Yassin, Ammar
Baharun, Rohaizat
Product's country of origin: method and approaches
description Starting with our formative years and throughout our lives, we form images of countries around the world through education, friends, products and other experiences. These images of the country of origin and factors such as brand, warranty and price influence the way we think and act during product evaluation (Papadopoulos, 1993). As a reflection of the emerging importance of the country of origin phenomena, a stream of theoretical and empirical research has provided a wealth of knowledge on the direct use of COO effect, or the so-called “made-in” label. This paper discussed the literature review of product’s country of origin effects.
format Book Section
author Yassin, Ammar
Baharun, Rohaizat
author_facet Yassin, Ammar
Baharun, Rohaizat
author_sort Yassin, Ammar
title Product's country of origin: method and approaches
title_short Product's country of origin: method and approaches
title_full Product's country of origin: method and approaches
title_fullStr Product's country of origin: method and approaches
title_full_unstemmed Product's country of origin: method and approaches
title_sort product's country of origin: method and approaches
publisher Penerbit UTM Press
publishDate 2009
url http://eprints.utm.my/id/eprint/14562/1/RohaizatBaharun2009_Product%27sCountryofOriginMethodandApproaches.pdf
http://eprints.utm.my/id/eprint/14562/
_version_ 1643646423576608768
score 13.211869

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