Product's country of origin: method and approaches
Starting with our formative years and throughout our lives, we form images of countries around the world through education, friends, products and other experiences. These images of the country of origin and factors such as brand, warranty and price influence the way we thi...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTM Press
2009
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/14562/1/RohaizatBaharun2009_Product%27sCountryofOriginMethodandApproaches.pdf http://eprints.utm.my/id/eprint/14562/ |
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| Summary: | Starting with our formative years and throughout our lives, we form
images of countries around the world through education, friends,
products and other experiences. These images of the country of
origin and factors such as brand, warranty and price influence the
way we think and act during product evaluation (Papadopoulos,
1993). As a reflection of the emerging importance of the country
of origin phenomena, a stream of theoretical and empirical research
has provided a wealth of knowledge on the direct use of COO effect,
or the so-called “made-in” label. This paper discussed the literature
review of product’s country of origin effects. |
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