Elements of optimizing user engagement in E-Commerce website
E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and exp...
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| Main Authors: | , , , , , |
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| Format: | Book Section |
| Published: |
Springer Science and Business Media Deutschland GmbH
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/100306/ http://dx.doi.org/10.1007/978-981-16-8515-6_22 |
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