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Elements of optimizing user engagement in E-Commerce website

E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and exp...

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Main Authors:	Maidom, Lizawati Rosclaritha, Baharum, Aslina, Ismail, Rozita, Ab. Fatah, Nur Shahida, Muhammad Omar, Muhammad Omar, Mat Noor, Noorsidi Aizuddin
Format:	Book Section
Published:	Springer Science and Business Media Deutschland GmbH 2022
Subjects:	HB Economic Theory
Online Access:	http://eprints.utm.my/id/eprint/100306/ http://dx.doi.org/10.1007/978-981-16-8515-6_22
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id	my.utm.100306
record_format	eprints
spelling	my.utm.1003062023-04-04T07:00:43Z http://eprints.utm.my/id/eprint/100306/ Elements of optimizing user engagement in E-Commerce website Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin HB Economic Theory E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expansion of user-driven demands in E-Commerce will eventually deteriorate business using the platform. Theoretical foundation of user engagement research is also still relatively underdeveloped. The purpose of this research is to explore and validate the user engagement attributes as it applies to peoples’ experiences with technology. By building the attributes that asserts the theory of engagement and recognised fundamental attributes, the reliability factors were then assessed for validation. Preliminary study and reliability analysis were used for the identification of user engagements that would benefit E-Commerce. The result of this research reveals six attributes of user engagements and the reliability of the constructs was computed and have an alpha greater than 0.70 which presents excellent internal consistency reliability. Results indicate user engagement is a process comprised of six focused attention, perceived usability, aesthetics, endurability, novelty, and involvement. The process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. This research provides the foundation for future work to further explore the conceptual model in various application areas, and to develop methods to measure engaging user experiences. Springer Science and Business Media Deutschland GmbH 2022 Book Section PeerReviewed Maidom, Lizawati Rosclaritha and Baharum, Aslina and Ismail, Rozita and Ab. Fatah, Nur Shahida and Muhammad Omar, Muhammad Omar and Mat Noor, Noorsidi Aizuddin (2022) Elements of optimizing user engagement in E-Commerce website. In: Proceedings of the 8th International Conference on Computational Science and Technology ICCST 2021, Labuan, Malaysia, 28–29 August. Lecture Notes in Electrical Engineering, 835 (NA). Springer Science and Business Media Deutschland GmbH, Cham, Switzerland, pp. 273-282. ISBN 978-981168514-9 http://dx.doi.org/10.1007/978-981-16-8515-6_22 DOI : 10.1007/978-981-16-8515-6_22
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	HB Economic Theory
spellingShingle	HB Economic Theory Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin Elements of optimizing user engagement in E-Commerce website
description	E-Commerce companies are faced with a highly competitive environment today. Strengthening and optimizing the user engagement elements in an E-Commerce is a promising approach to increasing value co-creation. However, the lagged of attention to the recognition of user oriented emotional needs and expansion of user-driven demands in E-Commerce will eventually deteriorate business using the platform. Theoretical foundation of user engagement research is also still relatively underdeveloped. The purpose of this research is to explore and validate the user engagement attributes as it applies to peoples’ experiences with technology. By building the attributes that asserts the theory of engagement and recognised fundamental attributes, the reliability factors were then assessed for validation. Preliminary study and reliability analysis were used for the identification of user engagements that would benefit E-Commerce. The result of this research reveals six attributes of user engagements and the reliability of the constructs was computed and have an alpha greater than 0.70 which presents excellent internal consistency reliability. Results indicate user engagement is a process comprised of six focused attention, perceived usability, aesthetics, endurability, novelty, and involvement. The process is characterized by attributes of engagement that pertain to the user, the system, and user-system interaction. This research provides the foundation for future work to further explore the conceptual model in various application areas, and to develop methods to measure engaging user experiences.
format	Book Section
author	Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin
author_facet	Maidom, Lizawati Rosclaritha Baharum, Aslina Ismail, Rozita Ab. Fatah, Nur Shahida Muhammad Omar, Muhammad Omar Mat Noor, Noorsidi Aizuddin
author_sort	Maidom, Lizawati Rosclaritha
title	Elements of optimizing user engagement in E-Commerce website
title_short	Elements of optimizing user engagement in E-Commerce website
title_full	Elements of optimizing user engagement in E-Commerce website
title_fullStr	Elements of optimizing user engagement in E-Commerce website
title_full_unstemmed	Elements of optimizing user engagement in E-Commerce website
title_sort	elements of optimizing user engagement in e-commerce website
publisher	Springer Science and Business Media Deutschland GmbH
publishDate	2022
url	http://eprints.utm.my/id/eprint/100306/ http://dx.doi.org/10.1007/978-981-16-8515-6_22
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score	13.211869

Elements of optimizing user engagement in E-Commerce website

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