INVESTIGATING FACTORS THAT AFFECT THE CONTINUANCE USE INTENTION AMONG THE HIGHER EDUCATION INSTITUTIONS’ LEARNERS TOWARDS A GAMIFIED M-LEARNING APPLICATION
This study employed a correlational cross-sectional research design using an online survey. The participants of the final survey involved first-year students from one of the Malaysian public universities. For the final analysis, 269 responses were analysed using the partial least square-structural e...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jiter
2023
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/11346/1/J15795_a975b84327a686d1ba2470691580e0d0.pdf http://eprints.uthm.edu.my/11346/ https://doi.org/10.28945/5080 |
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| Summary: | This study employed a correlational cross-sectional research design using an online survey. The participants of the final survey involved first-year students from one of the Malaysian public universities. For the final analysis, 269 responses were analysed using the partial least square-structural equation modelling (PLS-SEM) technique, which is a powerful multivariate analysis mechanism. The Expected Confirmation Model (ECM), which is a post-acceptance model, was extended with the pre-acceptance model named Extended Unified Theory of Acceptance and Use of Technology (UTAUT2), to form the research proposed model that describes the continuance intention in using a gamificationbased m-learning application. |
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