IMPORTANCE OF SOFT SKILLS IN TOURISM INDUSTRY OF MALACCA MALAYSIA
This exploratory study aims to identify the need of generic skills in the tourism industry of Melaka. The subjects consists of 70 front liners, male (N=29) and female (N= 41) who work at recreational and hotel sectors in Melaka. Subjects responded to the Social Inventory for Melaka Tourism Sector (I...
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| Main Authors: | , , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/4921/1/ICERI2009_Important_of_Soft_Skills.pdf http://eprints.utem.edu.my/id/eprint/4921/ |
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| Summary: | This exploratory study aims to identify the need of generic skills in the tourism industry of Melaka. The subjects consists of 70 front liners, male (N=29) and female (N= 41) who work at recreational and hotel sectors in Melaka. Subjects responded to the Social Inventory for Melaka Tourism Sector (Inventori Kemahiran Sosial Pekerja Pelancongan Melaka). The inventory has a fairly high reliability of 0.85 – 0.88, hence suggesting its pragmatic utility. Findings of the study shows that Melaka tourism
front liners views the importance of generic skills as follows; ethiques and knowledge (Min= 4.3, SD: .70), personality (Min= 3.9, SD: .68), attire (Min= 3.6, SD: .37) and language (Min= 3.6, SD: .49). |
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