The mediating role of corporate image relationship between SERVQUAL and auditee satisfaction: The study of smalls and medium enterprise in Malaysia
This research aims to analyze the possible effects of audit firms' service quality on auditee satisfaction and the mediating role of SMP firms' corporate image in receiving audit services in Malaysia. Raw data were collected used structured questionnaires through email...
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Main Authors: | Ismail, Ashari, Bakri, Mohammed Hariri, Nordin, Mohd Norazmi, Othman, Habibullah, Abdul Adis, Azaze-Azizi |
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Format: | Article |
Language: | English |
Published: |
Science Research Society
2021
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Online Access: | http://eprints.utem.edu.my/id/eprint/26551/2/ASHARI%20TURKISH%20JOURNAL.PDF http://eprints.utem.edu.my/id/eprint/26551/ https://www.tojqi.net/index.php/journal/article/view/3055/2052 |
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