The Mediating Role of Corporate Image Relationship between SERVQUAL and Auditee Satisfaction: The Study of Smalls and Medium Enterprise in Malaysia
This research aims to analyze the possible effects of audit firms' service quality on auditee satisfaction and the mediating role of SMP firms' corporate image in receiving audit services in Malaysia. Raw data were collected used structured questionnaires through email communication. The c...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Science Research Society
2021
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/31674/2/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia_ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/31674/1/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia.pdf https://eprints.ums.edu.my/id/eprint/31674/ https://tojqi.net/index.php/journal/article/view/3055/2052 |
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https://eprints.ums.edu.my/id/eprint/31674/2/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia_ABSTRACT.pdfhttps://eprints.ums.edu.my/id/eprint/31674/1/The%20Mediating%20Role%20of%20Corporate%20Image%20Relationship%20between%20SERVQUAL%20and%20Auditee%20Satisfaction%20The%20Study%20of%20Smalls%20and%20Medium%20Enterprise%20in%20Malaysia.pdf
https://eprints.ums.edu.my/id/eprint/31674/
https://tojqi.net/index.php/journal/article/view/3055/2052