Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Instit...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/26113/2/FPSYG-12-637808.PDF http://eprints.utem.edu.my/id/eprint/26113/ https://www.frontiersin.org/articles/10.3389/fpsyg.2021.637808/full |
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