Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Instit...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/26113/2/FPSYG-12-637808.PDF http://eprints.utem.edu.my/id/eprint/26113/ https://www.frontiersin.org/articles/10.3389/fpsyg.2021.637808/full |
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| Summary: | Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a
community via innovation, problem solving, and new service/product development. This
study investigates the personal factors that influence individuals’ engagement in value
co-creation in Higher Education Institutions (HEIs) through the use of online platforms.
Some higher education institutions have successfully established or used appropriate
online platforms, such as online forums, web applications, and mobile applications to
engage their community in ideation or crowdsourcing as a part of the value co-creation
process. On the other hand, some HEIs have failed to engage their community in value
co-creation activities, and even if they managed to engage some individuals in value co-creation once, they failed to sustain these individuals’ engagement in value co-creation
using online platforms. Using the Stimulus Organism Response (S-O-R) framework, this study examines the relationship between relevant personal factors (commitment and knowledge self-efficacy) and other motivational factors that provide perceived benefits with value co-creation engagement. Data was collected from 308 respondents at five Malaysian research universities. The software analysis tool Smart PLS is used for data analysis and validation. The results demonstrate that personal factors and perceived
benefits as a motivational factor has a significant effect on individual engagement in value co-creation. However, the significance of these findings varies from one individual
to another. The implications of these findings are discussed. |
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