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Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits

Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Instit...

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Main Authors: Al-kumaim, Nabil Hasan, Alhazmi, Abdulsalam K., T., Ramayah, Shabbir, Muhammad Salman, Gazem, Nadhmi A
Format: Article
Language:English
Published: Frontiers Media S.A. 2021
Online Access:http://eprints.utem.edu.my/id/eprint/26113/2/FPSYG-12-637808.PDF
http://eprints.utem.edu.my/id/eprint/26113/
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.637808/full
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spelling my.utem.eprints.261132023-03-06T08:17:19Z http://eprints.utem.edu.my/id/eprint/26113/ Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits Al-kumaim, Nabil Hasan Alhazmi, Abdulsalam K. T., Ramayah Shabbir, Muhammad Salman Gazem, Nadhmi A Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Institutions (HEIs) through the use of online platforms. Some higher education institutions have successfully established or used appropriate online platforms, such as online forums, web applications, and mobile applications to engage their community in ideation or crowdsourcing as a part of the value co-creation process. On the other hand, some HEIs have failed to engage their community in value co-creation activities, and even if they managed to engage some individuals in value co-creation once, they failed to sustain these individuals’ engagement in value co-creation using online platforms. Using the Stimulus Organism Response (S-O-R) framework, this study examines the relationship between relevant personal factors (commitment and knowledge self-efficacy) and other motivational factors that provide perceived benefits with value co-creation engagement. Data was collected from 308 respondents at five Malaysian research universities. The software analysis tool Smart PLS is used for data analysis and validation. The results demonstrate that personal factors and perceived benefits as a motivational factor has a significant effect on individual engagement in value co-creation. However, the significance of these findings varies from one individual to another. The implications of these findings are discussed. Frontiers Media S.A. 2021-02 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/26113/2/FPSYG-12-637808.PDF Al-kumaim, Nabil Hasan and Alhazmi, Abdulsalam K. and T., Ramayah and Shabbir, Muhammad Salman and Gazem, Nadhmi A (2021) Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits. Frontiers in Psychology, 12. pp. 1-11. ISSN 1664-1078 https://www.frontiersin.org/articles/10.3389/fpsyg.2021.637808/full 10.3389/fpsyg.2021.637808
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description Value Co-Creation (VCC) plays a major role in engaging knowledgeable individuals in a community via innovation, problem solving, and new service/product development. This study investigates the personal factors that influence individuals’ engagement in value co-creation in Higher Education Institutions (HEIs) through the use of online platforms. Some higher education institutions have successfully established or used appropriate online platforms, such as online forums, web applications, and mobile applications to engage their community in ideation or crowdsourcing as a part of the value co-creation process. On the other hand, some HEIs have failed to engage their community in value co-creation activities, and even if they managed to engage some individuals in value co-creation once, they failed to sustain these individuals’ engagement in value co-creation using online platforms. Using the Stimulus Organism Response (S-O-R) framework, this study examines the relationship between relevant personal factors (commitment and knowledge self-efficacy) and other motivational factors that provide perceived benefits with value co-creation engagement. Data was collected from 308 respondents at five Malaysian research universities. The software analysis tool Smart PLS is used for data analysis and validation. The results demonstrate that personal factors and perceived benefits as a motivational factor has a significant effect on individual engagement in value co-creation. However, the significance of these findings varies from one individual to another. The implications of these findings are discussed.
format Article
author Al-kumaim, Nabil Hasan
Alhazmi, Abdulsalam K.
T., Ramayah
Shabbir, Muhammad Salman
Gazem, Nadhmi A
spellingShingle Al-kumaim, Nabil Hasan
Alhazmi, Abdulsalam K.
T., Ramayah
Shabbir, Muhammad Salman
Gazem, Nadhmi A
Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
author_facet Al-kumaim, Nabil Hasan
Alhazmi, Abdulsalam K.
T., Ramayah
Shabbir, Muhammad Salman
Gazem, Nadhmi A
author_sort Al-kumaim, Nabil Hasan
title Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
title_short Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
title_full Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
title_fullStr Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
title_full_unstemmed Sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
title_sort sustaining continuous engagement in value co-creation among individuals in universities using online platforms: role of knowledge self-efficacy, commitment and perceived benefits
publisher Frontiers Media S.A.
publishDate 2021
url http://eprints.utem.edu.my/id/eprint/26113/2/FPSYG-12-637808.PDF
http://eprints.utem.edu.my/id/eprint/26113/
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.637808/full
_version_ 1759693050886488064
score 13.211869

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