Promoting Creators Intentions: Measurement Of Crowdfunding Performance
Crowdfunding is an activity to collect small amounts of funds from a large audience via the internet without involving a financing intermediary. This study aims to determine the effect of fundraising, product testing, relationship reliability, and awareness-raising on the performance of the crowdfun...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/25555/2/K2%20JOURNAL%20SCOPUS%20PROMOTING_CREATORS_INTENTIONS_MEASUREMENT_OF_CROWD.PDF http://eprints.utem.edu.my/id/eprint/25555/ https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4285 |
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