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Promoting Creators Intentions: Measurement Of Crowdfunding Performance

Crowdfunding is an activity to collect small amounts of funds from a large audience via the internet without involving a financing intermediary. This study aims to determine the effect of fundraising, product testing, relationship reliability, and awareness-raising on the performance of the crowdfun...

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Main Authors: Wahjono, Sentot Imam, Fam, Soo Fen, Pakkanna, Mukhaer, Rasulong, Ismail, Anna Marina
Format: Article
Language:English
Published: Universiti Malaysia Sarawak 2021
Online Access:http://eprints.utem.edu.my/id/eprint/25555/2/K2%20JOURNAL%20SCOPUS%20PROMOTING_CREATORS_INTENTIONS_MEASUREMENT_OF_CROWD.PDF
http://eprints.utem.edu.my/id/eprint/25555/
https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4285
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spelling my.utem.eprints.255552022-02-28T13:15:24Z http://eprints.utem.edu.my/id/eprint/25555/ Promoting Creators Intentions: Measurement Of Crowdfunding Performance Wahjono, Sentot Imam Fam, Soo Fen Pakkanna, Mukhaer Rasulong, Ismail Anna Marina Crowdfunding is an activity to collect small amounts of funds from a large audience via the internet without involving a financing intermediary. This study aims to determine the effect of fundraising, product testing, relationship reliability, and awareness-raising on the performance of the crowdfunding platform as an alternative source of business or business funding. This research was conducted using a quantitative approach, where Google forms were distributed to 267 project proponents, owners, or administrators in ASEAN countries as a sample and 197 sets of questionnaires were returned with complete answers and further analyzed. The data analysis used includes descriptive analysis, Pearson correlation, and multiple linear regression analysis. The results of this study indicate that all independent variables, namely the creator's intention in the form of fundraising, product testing, relationship reliability, and awareness-raising, have a positive and significant influence on the performance of the crowdfunding platform. This has practical implications that the creator's intention must be a concern for project proponents and fund owners who invest or distribute their funds in addition to paying attention to the business proposal and the reliability of the crowdfunding platform operator. Universiti Malaysia Sarawak 2021 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/25555/2/K2%20JOURNAL%20SCOPUS%20PROMOTING_CREATORS_INTENTIONS_MEASUREMENT_OF_CROWD.PDF Wahjono, Sentot Imam and Fam, Soo Fen and Pakkanna, Mukhaer and Rasulong, Ismail and Anna Marina (2021) Promoting Creators Intentions: Measurement Of Crowdfunding Performance. International Journal of Business and Society, 22 (3). pp. 1084-1101. ISSN 1511-6670 https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4285 10.33736/ijbs.4285.2021
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description Crowdfunding is an activity to collect small amounts of funds from a large audience via the internet without involving a financing intermediary. This study aims to determine the effect of fundraising, product testing, relationship reliability, and awareness-raising on the performance of the crowdfunding platform as an alternative source of business or business funding. This research was conducted using a quantitative approach, where Google forms were distributed to 267 project proponents, owners, or administrators in ASEAN countries as a sample and 197 sets of questionnaires were returned with complete answers and further analyzed. The data analysis used includes descriptive analysis, Pearson correlation, and multiple linear regression analysis. The results of this study indicate that all independent variables, namely the creator's intention in the form of fundraising, product testing, relationship reliability, and awareness-raising, have a positive and significant influence on the performance of the crowdfunding platform. This has practical implications that the creator's intention must be a concern for project proponents and fund owners who invest or distribute their funds in addition to paying attention to the business proposal and the reliability of the crowdfunding platform operator.
format Article
author Wahjono, Sentot Imam
Fam, Soo Fen
Pakkanna, Mukhaer
Rasulong, Ismail
Anna Marina
spellingShingle Wahjono, Sentot Imam
Fam, Soo Fen
Pakkanna, Mukhaer
Rasulong, Ismail
Anna Marina
Promoting Creators Intentions: Measurement Of Crowdfunding Performance
author_facet Wahjono, Sentot Imam
Fam, Soo Fen
Pakkanna, Mukhaer
Rasulong, Ismail
Anna Marina
author_sort Wahjono, Sentot Imam
title Promoting Creators Intentions: Measurement Of Crowdfunding Performance
title_short Promoting Creators Intentions: Measurement Of Crowdfunding Performance
title_full Promoting Creators Intentions: Measurement Of Crowdfunding Performance
title_fullStr Promoting Creators Intentions: Measurement Of Crowdfunding Performance
title_full_unstemmed Promoting Creators Intentions: Measurement Of Crowdfunding Performance
title_sort promoting creators intentions: measurement of crowdfunding performance
publisher Universiti Malaysia Sarawak
publishDate 2021
url http://eprints.utem.edu.my/id/eprint/25555/2/K2%20JOURNAL%20SCOPUS%20PROMOTING_CREATORS_INTENTIONS_MEASUREMENT_OF_CROWD.PDF
http://eprints.utem.edu.my/id/eprint/25555/
https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4285
_version_ 1726795995328544768
score 13.211869

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