Promoting Creators Intentions: Measurement Of Crowdfunding Performance

Crowdfunding is an activity to collect small amounts of funds from a large audience via the internet without involving a financing intermediary. This study aims to determine the effect of fundraising, product testing, relationship reliability, and awareness-raising on the performance of the crowdfun...

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Bibliographic Details
Main Authors: Wahjono, Sentot Imam, Fam, Soo Fen, Pakkanna, Mukhaer, Rasulong, Ismail, Anna Marina
Format: Article
Language:English
Published: Universiti Malaysia Sarawak 2021
Online Access:http://eprints.utem.edu.my/id/eprint/25555/2/K2%20JOURNAL%20SCOPUS%20PROMOTING_CREATORS_INTENTIONS_MEASUREMENT_OF_CROWD.PDF
http://eprints.utem.edu.my/id/eprint/25555/
https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4285
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