Developing Scales for Measuring Religiosity in the Context of Consumer Research
Religiosity refers to the degree to which a person adheres to his or her religious values, beliefs and practices and uses them in daily life. This paper aims to develop scales of measuring religiosity for Muslims in the context of consumer research. The development of the scale was based on two phas...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en_US |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://ddms.usim.edu.my/handle/123456789/8778 |
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