Cover Image

Developing Scales for Measuring Religiosity in the Context of Consumer Research

Religiosity refers to the degree to which a person adheres to his or her religious values, beliefs and practices and uses them in daily life. This paper aims to develop scales of measuring religiosity for Muslims in the context of consumer research. The development of the scale was based on two phas...

Full description

Saved in:
Bibliographic Details
Main Authors: S.A., Shukor,, A., Jamal,
Format: Article
Language:en_US
Published: 2015
Subjects:
Consumer Research
Measuring Scale
Religiosity
Online Access:http://ddms.usim.edu.my/handle/123456789/8778
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.usim-8778
record_format dspace
spelling my.usim-87782017-02-23T03:41:26Z Developing Scales for Measuring Religiosity in the Context of Consumer Research S.A., Shukor, A., Jamal, Consumer Research Measuring Scale Religiosity Religiosity refers to the degree to which a person adheres to his or her religious values, beliefs and practices and uses them in daily life. This paper aims to develop scales of measuring religiosity for Muslims in the context of consumer research. The development of the scale was based on two phases of data collection: firstly, a qualitative phase which involved interview method; and secondly, a quantitative phase, which was implemented via a survey questionnaire. A total number of 222 completed questionnaires was received and analysed using Structural Equation Modelling (SEM). Results of the study indicated that five items formed a unidimensional scale of Religiosity scale. It can be concluded that measurement of a Muslim's religiosity should include two important aspects including relationship with Allah and relationship with other people. The development of religiosity scale will aid both managers and academics in better understanding the role of religiosity in consumer research. It is recommended that in future this measuring scale should. 2015-07-13T06:23:20Z 2015-07-13T06:23:20Z 2013 Article 19909233 http://ddms.usim.edu.my/handle/123456789/8778 en_US
institution Universiti Sains Islam Malaysia
building USIM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universit Sains Islam i Malaysia
content_source USIM Institutional Repository
url_provider http://ddms.usim.edu.my/
language en_US
topic Consumer Research
Measuring Scale
Religiosity
spellingShingle Consumer Research
Measuring Scale
Religiosity
S.A., Shukor,
A., Jamal,
Developing Scales for Measuring Religiosity in the Context of Consumer Research
description Religiosity refers to the degree to which a person adheres to his or her religious values, beliefs and practices and uses them in daily life. This paper aims to develop scales of measuring religiosity for Muslims in the context of consumer research. The development of the scale was based on two phases of data collection: firstly, a qualitative phase which involved interview method; and secondly, a quantitative phase, which was implemented via a survey questionnaire. A total number of 222 completed questionnaires was received and analysed using Structural Equation Modelling (SEM). Results of the study indicated that five items formed a unidimensional scale of Religiosity scale. It can be concluded that measurement of a Muslim's religiosity should include two important aspects including relationship with Allah and relationship with other people. The development of religiosity scale will aid both managers and academics in better understanding the role of religiosity in consumer research. It is recommended that in future this measuring scale should.
format Article
author S.A., Shukor,
A., Jamal,
author_facet S.A., Shukor,
A., Jamal,
author_sort S.A., Shukor,
title Developing Scales for Measuring Religiosity in the Context of Consumer Research
title_short Developing Scales for Measuring Religiosity in the Context of Consumer Research
title_full Developing Scales for Measuring Religiosity in the Context of Consumer Research
title_fullStr Developing Scales for Measuring Religiosity in the Context of Consumer Research
title_full_unstemmed Developing Scales for Measuring Religiosity in the Context of Consumer Research
title_sort developing scales for measuring religiosity in the context of consumer research
publishDate 2015
url http://ddms.usim.edu.my/handle/123456789/8778
_version_ 1645152471794843648
score 13.222552

Similar Items