Evaluation of the role of sales promotion in influencing impluse buying behaviour: a comparison between international and local tourist at premium outlet in Malaysia
The growing number of premium outlets in Malaysia has led to a new shopping experience to both local and international tourists. Associated with the concept of ‘everyday discount’, premium outlets would attract more consumers to purchase at the outlets. Previous studies have revealed the significant...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Global Academic Excellence
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/79775/ http://www.jthem.com/archived.asm?dataid=181&iDisplayStart=0&aaSorting=&isSearchDetail=1&dataidExtend=1459&iDisplayStartExtend=0&aaSortingExtend=&isSearchDetailExtend=1 |
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