Challenges in innovation in halal product development: understanding the hurdles
Interest and awareness in halal food products have grown tremendously over the years; however, the ability to produce innovative products such as ingredients or replacing a functional ingredient in existing products is still a big challenge. Mass production and convincing the manufacturer to adopt t...
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Main Author: | Bakar, Jamilah |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
Halal Products Research Institute, Universiti Putra Malaysia
2014
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Online Access: | http://psasir.upm.edu.my/id/eprint/60586/1/M26.pdf http://psasir.upm.edu.my/id/eprint/60586/ |
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