Understanding the intention to purchase halal cosmetic products among consumers
Abstract: Malaysia is being targeted by manufacturers not only as one of the fastest economic growth but also it comprises of 65 percent of Muslim adherents or around 19 million of Muslims. There is a current trend in the global industry of cosmetics upon the existence of Halal cosmetics products. M...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Online Access: | http://discol.umk.edu.my/id/eprint/9119/1/Conference%201.docx.pdf http://discol.umk.edu.my/id/eprint/9119/ |
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