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Consumers' awareness towards organic rice in Malaysia

Not many attempts have been made in previous studies to understand consumers' socio-demographic characteristics and their awareness towards organic rice. Knowledge towards organic rice among consumers is fundamental to induce demand and market for organic rice. This study seeks to understand co...

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Main Authors: Olugbenga, Ibitoye Olusola, Mohd Nawi, Nolila, Kamarulzaman, Nitty Hirawaty, Man, Norsida
Format: Article
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/40797/1/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf
http://psasir.upm.edu.my/id/eprint/40797/
http://www.ifrj.upm.edu.my/21%20%2805%29%202014/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf
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spelling my.upm.eprints.407972015-10-09T01:05:02Z http://psasir.upm.edu.my/id/eprint/40797/ Consumers' awareness towards organic rice in Malaysia Olugbenga, Ibitoye Olusola Mohd Nawi, Nolila Kamarulzaman, Nitty Hirawaty Man, Norsida Not many attempts have been made in previous studies to understand consumers' socio-demographic characteristics and their awareness towards organic rice. Knowledge towards organic rice among consumers is fundamental to induce demand and market for organic rice. This study seeks to understand consumers' awareness towards organic rice in Malaysia. The survey is exploratory in nature and was conducted at major supermarkets in Klang Valley. Data were analysed using descriptive analysis and chi-square analysis using cross-classification techniques, and correlation to determine their relationship, strength and direction of their relationship. The findings showed majority of the respondents (85.6%) have some level of awareness towards organic rice, while only 64.7% planned to consume organic rice in the future. This indicates that awareness of consumers towards organic rice does not necessarily translate to their planning to consume organic rice. Thus, achieving awareness and understanding the linkage between awareness and consumption is fundamental to impacting demand and market for organic rice. The study also showed that the younger respondents have more concern towards organic rice. These findings if well responded to, would definitely have positive implications for the Malaysian organic rice industry. Faculty of Food Science and Technology, Universiti Putra Malaysia 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/40797/1/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf Olugbenga, Ibitoye Olusola and Mohd Nawi, Nolila and Kamarulzaman, Nitty Hirawaty and Man, Norsida (2014) Consumers' awareness towards organic rice in Malaysia. International Food Research Journal, 21 (5). pp. 1711-1718. ISSN 1985-4668; ESSN: 2231-7546 http://www.ifrj.upm.edu.my/21%20%2805%29%202014/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Not many attempts have been made in previous studies to understand consumers' socio-demographic characteristics and their awareness towards organic rice. Knowledge towards organic rice among consumers is fundamental to induce demand and market for organic rice. This study seeks to understand consumers' awareness towards organic rice in Malaysia. The survey is exploratory in nature and was conducted at major supermarkets in Klang Valley. Data were analysed using descriptive analysis and chi-square analysis using cross-classification techniques, and correlation to determine their relationship, strength and direction of their relationship. The findings showed majority of the respondents (85.6%) have some level of awareness towards organic rice, while only 64.7% planned to consume organic rice in the future. This indicates that awareness of consumers towards organic rice does not necessarily translate to their planning to consume organic rice. Thus, achieving awareness and understanding the linkage between awareness and consumption is fundamental to impacting demand and market for organic rice. The study also showed that the younger respondents have more concern towards organic rice. These findings if well responded to, would definitely have positive implications for the Malaysian organic rice industry.
format Article
author Olugbenga, Ibitoye Olusola
Mohd Nawi, Nolila
Kamarulzaman, Nitty Hirawaty
Man, Norsida
spellingShingle Olugbenga, Ibitoye Olusola
Mohd Nawi, Nolila
Kamarulzaman, Nitty Hirawaty
Man, Norsida
Consumers' awareness towards organic rice in Malaysia
author_facet Olugbenga, Ibitoye Olusola
Mohd Nawi, Nolila
Kamarulzaman, Nitty Hirawaty
Man, Norsida
author_sort Olugbenga, Ibitoye Olusola
title Consumers' awareness towards organic rice in Malaysia
title_short Consumers' awareness towards organic rice in Malaysia
title_full Consumers' awareness towards organic rice in Malaysia
title_fullStr Consumers' awareness towards organic rice in Malaysia
title_full_unstemmed Consumers' awareness towards organic rice in Malaysia
title_sort consumers' awareness towards organic rice in malaysia
publisher Faculty of Food Science and Technology, Universiti Putra Malaysia
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/40797/1/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf
http://psasir.upm.edu.my/id/eprint/40797/
http://www.ifrj.upm.edu.my/21%20%2805%29%202014/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf
_version_ 1643832817125163008
score 13.211869

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