Consumers' awareness towards organic rice in Malaysia

Not many attempts have been made in previous studies to understand consumers' socio-demographic characteristics and their awareness towards organic rice. Knowledge towards organic rice among consumers is fundamental to induce demand and market for organic rice. This study seeks to understand co...

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Bibliographic Details
Main Authors: Olugbenga, Ibitoye Olusola, Mohd Nawi, Nolila, Kamarulzaman, Nitty Hirawaty, Man, Norsida
Format: Article
Language:English
Published: Faculty of Food Science and Technology, Universiti Putra Malaysia 2014
Online Access:http://psasir.upm.edu.my/id/eprint/40797/1/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf
http://psasir.upm.edu.my/id/eprint/40797/
http://www.ifrj.upm.edu.my/21%20%2805%29%202014/1%20IFRJ%2021%20%2805%29%202014%20Nolila%20154.pdf
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