Elements promoting learning from a strategic partner: a Malaysia case

Strategic alliances (SAs) are becoming a popular and prominent strategy to help many firms sustain its competitive advantage in the rapid and unexpected global economy. This inter-organisational structure is becoming essential feature in today’s intensely competitive market as a means for facilitati...

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Bibliographic Details
Main Author: Mansor, Zuraina
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28283/1/28283.pdf
http://psasir.upm.edu.my/id/eprint/28283/
http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(1)%20Mar.%202013/08%20Page%20119-132.pdf
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