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Elements promoting learning from a strategic partner: a Malaysia case

Strategic alliances (SAs) are becoming a popular and prominent strategy to help many firms sustain its competitive advantage in the rapid and unexpected global economy. This inter-organisational structure is becoming essential feature in today’s intensely competitive market as a means for facilitati...

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Main Author: Mansor, Zuraina
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2013
Online Access:http://psasir.upm.edu.my/id/eprint/28283/1/28283.pdf
http://psasir.upm.edu.my/id/eprint/28283/
http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(1)%20Mar.%202013/08%20Page%20119-132.pdf
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spelling my.upm.eprints.282832015-10-28T07:18:24Z http://psasir.upm.edu.my/id/eprint/28283/ Elements promoting learning from a strategic partner: a Malaysia case Mansor, Zuraina Strategic alliances (SAs) are becoming a popular and prominent strategy to help many firms sustain its competitive advantage in the rapid and unexpected global economy. This inter-organisational structure is becoming essential feature in today’s intensely competitive market as a means for facilitating market entry, acquiring new technology, leveraging economies of scale, and enhancing new product development capabilities. Additionally, in the recent trends of strategic alliance literature, they have been linked to the organisational learning literature where alliances create environments for learning and knowledge transfer. This phenomenon is referred to as ‘alliance-based learning’. The main purpose of this paper is to discuss how learning can be promoted via alliance arrangement. The study used an in-depth case study method, where a child business was set up upon the signing of strategic alliance agreement between parent partner in Malaysia with foreign parent partner from the UK, and the partnership had included learning as one of their main objectives. Universiti Putra Malaysia Press 2013-03 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/28283/1/28283.pdf Mansor, Zuraina (2013) Elements promoting learning from a strategic partner: a Malaysia case. Pertanika Journal of Social Sciences & Humanities, 21 (1). pp. 119-132. ISSN 0128-7702; ESSN: 2231-8534 http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(1)%20Mar.%202013/08%20Page%20119-132.pdf
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
language English
description Strategic alliances (SAs) are becoming a popular and prominent strategy to help many firms sustain its competitive advantage in the rapid and unexpected global economy. This inter-organisational structure is becoming essential feature in today’s intensely competitive market as a means for facilitating market entry, acquiring new technology, leveraging economies of scale, and enhancing new product development capabilities. Additionally, in the recent trends of strategic alliance literature, they have been linked to the organisational learning literature where alliances create environments for learning and knowledge transfer. This phenomenon is referred to as ‘alliance-based learning’. The main purpose of this paper is to discuss how learning can be promoted via alliance arrangement. The study used an in-depth case study method, where a child business was set up upon the signing of strategic alliance agreement between parent partner in Malaysia with foreign parent partner from the UK, and the partnership had included learning as one of their main objectives.
format Article
author Mansor, Zuraina
spellingShingle Mansor, Zuraina
Elements promoting learning from a strategic partner: a Malaysia case
author_facet Mansor, Zuraina
author_sort Mansor, Zuraina
title Elements promoting learning from a strategic partner: a Malaysia case
title_short Elements promoting learning from a strategic partner: a Malaysia case
title_full Elements promoting learning from a strategic partner: a Malaysia case
title_fullStr Elements promoting learning from a strategic partner: a Malaysia case
title_full_unstemmed Elements promoting learning from a strategic partner: a Malaysia case
title_sort elements promoting learning from a strategic partner: a malaysia case
publisher Universiti Putra Malaysia Press
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/28283/1/28283.pdf
http://psasir.upm.edu.my/id/eprint/28283/
http://pertanika.upm.edu.my/Pertanika%20PAPERS/JSSH%20Vol.%2021%20(1)%20Mar.%202013/08%20Page%20119-132.pdf
_version_ 1643829419684397056
score 13.211869

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