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Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings

Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of G...

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Main Authors: Chang, Jennifer Yee-Shan, Lim, Xin-Jean, Luo, Xi, Cheah, Jun-Hwa, Morrison, Alastair M., Hall, C. Michael
Format: Article
Published: John Wiley and Sons Ltd 2024
Online Access:http://psasir.upm.edu.my/id/eprint/113893/
https://onlinelibrary.wiley.com/doi/10.1002/jtr.2695
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spelling my.upm.eprints.1138932025-02-04T08:23:54Z http://psasir.upm.edu.my/id/eprint/113893/ Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings Chang, Jennifer Yee-Shan Lim, Xin-Jean Luo, Xi Cheah, Jun-Hwa Morrison, Alastair M. Hall, C. Michael Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendly behaviour were explored based on cognitive appraisal and elaborated intrusion theories. The moderation impact of eco-travel cravings was also examined. With 336 valid responses collected from Gen Z tourists, it was found that destination social responsibility significantly impacted consumption emotions, but only positive emotions had direct effects on environmentally responsible behaviour and environmentally friendly tourism behaviour. The associations of emotions with environmentally responsible behaviour were also moderated by eco-travel cravings. The results offer theoretical and managerial implications for understanding Gen Z tourists that can help to accomplish sustainable tourism. John Wiley and Sons Ltd 2024-07 Article PeerReviewed Chang, Jennifer Yee-Shan and Lim, Xin-Jean and Luo, Xi and Cheah, Jun-Hwa and Morrison, Alastair M. and Hall, C. Michael (2024) Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings. International Journal of Tourism Research, 26 (4). art. no. e2695. ISSN 1099-2340; eISSN: 1522-1970 https://onlinelibrary.wiley.com/doi/10.1002/jtr.2695 10.1002/jtr.2695
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of Gen Z's consumption emotions and environmentally friendly behaviour were explored based on cognitive appraisal and elaborated intrusion theories. The moderation impact of eco-travel cravings was also examined. With 336 valid responses collected from Gen Z tourists, it was found that destination social responsibility significantly impacted consumption emotions, but only positive emotions had direct effects on environmentally responsible behaviour and environmentally friendly tourism behaviour. The associations of emotions with environmentally responsible behaviour were also moderated by eco-travel cravings. The results offer theoretical and managerial implications for understanding Gen Z tourists that can help to accomplish sustainable tourism.
format Article
author Chang, Jennifer Yee-Shan
Lim, Xin-Jean
Luo, Xi
Cheah, Jun-Hwa
Morrison, Alastair M.
Hall, C. Michael
spellingShingle Chang, Jennifer Yee-Shan
Lim, Xin-Jean
Luo, Xi
Cheah, Jun-Hwa
Morrison, Alastair M.
Hall, C. Michael
Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
author_facet Chang, Jennifer Yee-Shan
Lim, Xin-Jean
Luo, Xi
Cheah, Jun-Hwa
Morrison, Alastair M.
Hall, C. Michael
author_sort Chang, Jennifer Yee-Shan
title Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
title_short Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
title_full Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
title_fullStr Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
title_full_unstemmed Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
title_sort modelling generation z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
publisher John Wiley and Sons Ltd
publishDate 2024
url http://psasir.upm.edu.my/id/eprint/113893/
https://onlinelibrary.wiley.com/doi/10.1002/jtr.2695
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score 13.244413

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