Modelling generation Z tourists' social responsibility toward environmentally responsible behaviour: the role of eco-travel cravings
Generation Z (Gen Z) is believed to be more socially and environmentally committed. While environmentally responsible behaviour is crucial to the success of sustainable tourism, little is known about Gen Z's specific environmental behaviours in tourism settings. In this research, the roles of G...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Published: |
John Wiley and Sons Ltd
2024
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| Online Access: | http://psasir.upm.edu.my/id/eprint/113893/ https://onlinelibrary.wiley.com/doi/10.1002/jtr.2695 |
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