Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthe...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
SAGE Publications
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/108503/ https://journals.sagepub.com/doi/10.1177/1096348020987634 |
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