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Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes

The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthe...

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Main Authors: Azali, Mohamed, Kamal Basha, Norazlyn, Chang, Yee-Shan, Lim, Xin-Jean, Cheah, Jun-Hwa
Format: Article
Published: SAGE Publications 2021
Online Access:http://psasir.upm.edu.my/id/eprint/108503/
https://journals.sagepub.com/doi/10.1177/1096348020987634
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spelling my.upm.eprints.1085032025-01-20T02:57:23Z http://psasir.upm.edu.my/id/eprint/108503/ Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes Azali, Mohamed Kamal Basha, Norazlyn Chang, Yee-Shan Lim, Xin-Jean Cheah, Jun-Hwa The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthermore, a comparative analysis was conducted to investigate the similarities and differences between Chinese and Indonesian Muslim tourists. A total of 666 observations were collected using surveys and the data sets were analyzed via partial least squares structural equation modeling. The empirical results show that both countries have indicated variations in terms of preferences for social environment, services, and facilities. We contribute to the knowledge on the constitutive attributes of the halal-friendly destination, while providing theoretical explanations for the differences among Muslim tourists in the Asian markets. Finally, directions for future research are proposed. SAGE Publications 2021 Article PeerReviewed Azali, Mohamed and Kamal Basha, Norazlyn and Chang, Yee-Shan and Lim, Xin-Jean and Cheah, Jun-Hwa (2021) Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes. Journal of Hospitality and Tourism Research, 47 (1). pp. 177-206. ISSN 1096-3480; eISSN: 1557-7554 https://journals.sagepub.com/doi/10.1177/1096348020987634 10.1177/1096348020987634
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
description The importance of halal tourism has prompted countries and business operators to place more emphasis on this lucrative sector. The purpose of this study is to investigate the effects of halal-friendly destination attributes on inbound tourists’ behavioral intention in the context of Malaysia. Furthermore, a comparative analysis was conducted to investigate the similarities and differences between Chinese and Indonesian Muslim tourists. A total of 666 observations were collected using surveys and the data sets were analyzed via partial least squares structural equation modeling. The empirical results show that both countries have indicated variations in terms of preferences for social environment, services, and facilities. We contribute to the knowledge on the constitutive attributes of the halal-friendly destination, while providing theoretical explanations for the differences among Muslim tourists in the Asian markets. Finally, directions for future research are proposed.
format Article
author Azali, Mohamed
Kamal Basha, Norazlyn
Chang, Yee-Shan
Lim, Xin-Jean
Cheah, Jun-Hwa
spellingShingle Azali, Mohamed
Kamal Basha, Norazlyn
Chang, Yee-Shan
Lim, Xin-Jean
Cheah, Jun-Hwa
Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
author_facet Azali, Mohamed
Kamal Basha, Norazlyn
Chang, Yee-Shan
Lim, Xin-Jean
Cheah, Jun-Hwa
author_sort Azali, Mohamed
title Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
title_short Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
title_full Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
title_fullStr Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
title_full_unstemmed Why not travel to Malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
title_sort why not travel to malaysia? variations in inbound tourists perceptions toward halal-friendly destination attributes
publisher SAGE Publications
publishDate 2021
url http://psasir.upm.edu.my/id/eprint/108503/
https://journals.sagepub.com/doi/10.1177/1096348020987634
_version_ 1823093009780047872
score 13.244413

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