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Theory of planned behaviour to predict responsible ecotourism: structural equation modelling

In sustainable ecotourism, responsible ecotourist behaviour towards purchasing local products and services is vital to alleviate poverty in local communities and help wildlife conservation. This study was conducted to test the relationship between attitude, anticipated emotion, and environmental con...

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Bibliographic Details
Main Authors:	Ibrahim, Hayati, Mariapan, Manohar, Lim, Evelyn Ai Lin, Bidin, Sheena
Format:	Article
Published:	Human Resource Management Academic Research Society 2022
Online Access:	http://psasir.upm.edu.my/id/eprint/103656/ https://hrmars.com/index.php/IJARBSS/article/view/13333/Theory-of-Planned-Behaviour-to-Predict-Responsible-Ecotourism-Structural-Equation-Modelling
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