Predicting working women purchasing behaviour of Malaysian halal cosmetic products by using Theory of Planned Behaviour
This paper focuses on the Malaysian Working Women purchasing behaviour of Malaysian made halal cosmetic products. A self-administered questionnaire was designed as an instrument to gather information. The Theory of Planned Behaviour was used to measure the purchasing behavior. Three independent vari...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Academic Research Publishers
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/34992/ http://acrpub.com/archive.php?jid=5&archiveyear=2014&archivemonth=May&archivevolumn=3&archiveissue=1 |
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