Theory of planned behaviour to predict responsible ecotourism: structural equation modelling
In sustainable ecotourism, responsible ecotourist behaviour towards purchasing local products and services is vital to alleviate poverty in local communities and help wildlife conservation. This study was conducted to test the relationship between attitude, anticipated emotion, and environmental con...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/103656/ https://hrmars.com/index.php/IJARBSS/article/view/13333/Theory-of-Planned-Behaviour-to-Predict-Responsible-Ecotourism-Structural-Equation-Modelling |
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