Attitude towards purchase intention for local brand automobiles manufactured locally: a comparative study

Broader accessibility of foreign products to provincial consumers and its resultant effects on local brand production necessitated calls for consumers’ formation of favorable attitudes towards local automobiles manufactured locally in developing countries. While a continuum of studies por...

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Bibliographic Details
Main Authors: Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Hashim, Ahmad Hariza, Jo, Ann Ho
Format: Article
Published: Jilin University 2022
Online Access:http://psasir.upm.edu.my/id/eprint/100489/
https://www.researchgate.net/publication/361557876_ATTITUDE_TOWARDS_PURCHASE_INTENTION_FOR_LOCAL_BRAND_AUTOMOBILES_MANUFACTURED_LOCALLY_A_COMPARATIVE_STUDY
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