An extended model of the theory of planned behaviour to predict purchase intention for local brand vehicles produced in Malaysia
The single-digit growth rate of the Malaysian Automotive sector has experienced a slight decline elicited by Covid-19 and a change in consumers product evaluation criteria. This necessitates an inclusive business model that encompasses consumers interests and organisational goals through the extensi...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2023
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| Online Access: | http://psasir.upm.edu.my/id/eprint/106565/ https://hrmars.com/index.php/IJARBSS/article/view/18801/An-Extended-Model-of-the-Theory-of-Planned-Behaviour-to-Predict-Purchase-Intention-for-Local-Brand-Vehicles-Produced-in-Malaysia |
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