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PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR

Purpose:The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career inten...

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Main Authors: Mokhlis S., Hussin N.S.N., Nizam N.Z., Noor N.A.M., Muslim N.A.
Other Authors: 35111726400
Format: Article
Published: AOS-Estratagia and Inovacao 2023
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spelling my.uniten.dspace-272592023-05-29T17:41:45Z PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR Mokhlis S. Hussin N.S.N. Nizam N.Z. Noor N.A.M. Muslim N.A. 35111726400 57219449649 57200985692 36930814400 57518818000 Purpose:The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career intention of Malaysian undergraduate business students. Theoretical framework: Using Ajzen's (1991) Theory of Planned Behavior (TPB) as the underpinning theoretical framework, this study hypothesized that students' intent to pursue a career in retailing are influenced by the three independent variables in TPB (attitude, subjective norm, and perceived behavioral control) and the additional variable of knowledge. Methodology: Data were collected via an online survey among a sample of 316 undergraduate business students from three public universities in Malaysia. Structural equation modelling approach was used to assess the strength of the hypothesized relationships of the proposed model simultaneously via the two-stage model building process. Findings:Results indicate that students' attitude, subjective norm, and knowledge significantly predicted students' intent to pursue a career in retailing, but perceived behavioral control surprisingly did not. All the four explanatory variables in TPB explained about 76 percent of the variance in behavioral intention to pursue a retail career. Research, Practical & Social implications: Findings of this study clearly supports the applicability of the TPB in predicting students' intent to pursue a career in retailing. Results obtained can serve as a basis for future works in this area. This study also offers implications for educators and industry practitioners to foster retail career intentions among students. Originality: This study is a pioneering attempt to test the applicability of the TPB as a theoretical framework to predict university students' retail career intention. � The Author(s), 2022. Final 2023-05-29T09:41:45Z 2023-05-29T09:41:45Z 2022 Article 10.26668/businessreview/2022.v7i1.277 2-s2.0-85124850150 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85124850150&doi=10.26668%2fbusinessreview%2f2022.v7i1.277&partnerID=40&md5=87ca889aef94f42cd3ca1cc81f09f523 https://irepository.uniten.edu.my/handle/123456789/27259 7 1 e0277 All Open Access, Gold, Green AOS-Estratagia and Inovacao Scopus
institution Universiti Tenaga Nasional
building UNITEN Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tenaga Nasional
content_source UNITEN Institutional Repository
url_provider http://dspace.uniten.edu.my/
description Purpose:The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career intention of Malaysian undergraduate business students. Theoretical framework: Using Ajzen's (1991) Theory of Planned Behavior (TPB) as the underpinning theoretical framework, this study hypothesized that students' intent to pursue a career in retailing are influenced by the three independent variables in TPB (attitude, subjective norm, and perceived behavioral control) and the additional variable of knowledge. Methodology: Data were collected via an online survey among a sample of 316 undergraduate business students from three public universities in Malaysia. Structural equation modelling approach was used to assess the strength of the hypothesized relationships of the proposed model simultaneously via the two-stage model building process. Findings:Results indicate that students' attitude, subjective norm, and knowledge significantly predicted students' intent to pursue a career in retailing, but perceived behavioral control surprisingly did not. All the four explanatory variables in TPB explained about 76 percent of the variance in behavioral intention to pursue a retail career. Research, Practical & Social implications: Findings of this study clearly supports the applicability of the TPB in predicting students' intent to pursue a career in retailing. Results obtained can serve as a basis for future works in this area. This study also offers implications for educators and industry practitioners to foster retail career intentions among students. Originality: This study is a pioneering attempt to test the applicability of the TPB as a theoretical framework to predict university students' retail career intention. � The Author(s), 2022.
author2 35111726400
author_facet 35111726400
Mokhlis S.
Hussin N.S.N.
Nizam N.Z.
Noor N.A.M.
Muslim N.A.
format Article
author Mokhlis S.
Hussin N.S.N.
Nizam N.Z.
Noor N.A.M.
Muslim N.A.
spellingShingle Mokhlis S.
Hussin N.S.N.
Nizam N.Z.
Noor N.A.M.
Muslim N.A.
PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR
author_sort Mokhlis S.
title PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR
title_short PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR
title_full PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR
title_fullStr PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR
title_full_unstemmed PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR
title_sort predicting malaysian university students' intent to pursue retailing career: applicability of theory of planned behavior
publisher AOS-Estratagia and Inovacao
publishDate 2023
_version_ 1806424256143163392
score 13.211869

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