PREDICTING MALAYSIAN UNIVERSITY STUDENTS' INTENT TO PURSUE RETAILING CAREER: APPLICABILITY OF THEORY OF PLANNED BEHAVIOR
Purpose:The retail industry offers diverse and unique career paths. However, despite the high demand for new graduates to fill managerial positions in the retail sector, their reluctance to pursue a retail career remain. This study aims to investigate the antecedents that predict retail career inten...
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AOS-Estratagia and Inovacao
2023
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