Determining Attitudinal Beliefs about Controversial Advertising
This study aims to determine the beliefs about advertising of two controversial products, namely political parties and sexual diseases prevention. The theory of reasoned action was utilized as underlying premise to elicit beliefs about controversial advertising in order to understand the formatio...
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/8620/1/Determining%20Attitudinal%20Beliefs%20about%20Controversial%20Advertising%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/8620/ http://www.researchgate.net/publication/273694572_Determining_Attitudinal_Beliefs_about_Controversial_Advertising |
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