Service recovery strategies in western based fast food restaurants : a structural equation model test
This paper sets out to confirm a model that depicts the probability that service recovery activities will be carried out by front liners in Western based fast food restaurants. The study used a Juster scale based questionnaire survey format the restaurants customers. Data was then analyzed using exp...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | E-Article |
| Language: | English English |
| Published: |
International Journal of Business and Society
2008
|
| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/551/1/40%20service%20recovery%20strategies%20in%20western%20based%20fast%20food%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/551/2/40%20service%20recovery%20strategies%20in%20western%20based%20fast%20food.pdf http://ir.unimas.my/id/eprint/551/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|